What's in a Name?

by Chuck Brenneman

What does your name mean?  Many people are named after a relative or someone who is a role model to their parents.  Some folks, however, have a given name because of the meaning behind it, or the origin of the word.  Any of these reasons can be given to highlight just how important a name is.  That importance is just as evident when trying to name a new business!

The name of a business is the public’s first impression of that business.  It’s the initial handshake.  It sets the stage for what a potential client expects from the company, and can even cause that potential client to move on to another company before they give the business a chance!  If you couple that with the logo of the company, now you have not only an initial impression, but a brand identity that determines how well that client remembers the business.  That's a lot!  But if carefully chosen, the name of your business can kickstart its success.

When the idea for The Audio Tailor was born, it was just that, an idea.  A desire to customize audio for clients needing voiceover, music tracks, mixing, mastering and the like.  Multiple services, under one umbrella, created the challenge for naming the company.  So, from the initial list of names that we developed, how did we finally land on The Audio Tailor?

In its most basic sense, the answer to that question is alignment.  The simple definition of a Bespoke Tailor is someone who creates clothing that is custom made to the specifications of an individual client.  They pay attention to the details, and make needed adjustments until their client is satisfied and their needs are met.  That is the mission of The Audio Tailor, just without the fabric.  We strive to make whatever audio our clients ask for, fit perfectly to their needs.  Our business model aligns with that of a clothing tailor in almost every aspect, and many of the elements that make up each discipline mirror each other completely.  More on that in upcoming articles. The other, shall we say, more subtle aspect of it, is the feeling invoked by the title “Tailor”.  Clothing tailors are often pictured in custom clothes of their own, organized, and focused on the task at hand.  These are traits that we want potential clients to think of when they see our name as well. 

So, what does our name mean?  It means we are committed to high quality, custom audio for each and every client we serve.  Just as a clothing tailor takes specific measurements and details related to the garment that they intend to make, so we at The Audio Tailor listen to our client’s needs and the outcome they desire for their project, and then work to that end.  Ultimately, we want our customers to feel that their audio fits them perfectly.  To do so, it must reflect the personality and intent of their brand or organization, and achieve the purpose that it is meant for. 
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In the coming weeks, we will look more closely at the similarities between the work we do in The Audio Tailor studio, and the work done by clothing tailors around the world.  We believe you’ll agree that the two disciplines are more alike than they are different.

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